Abstract

The 21st century is the era of big data. The wide application of big data in various fields of society has triggered changes in all walks of life, and it has also brought new opportunities and challenges to the cultivation of talents in colleges and universities. The entrepreneurial environment has a strong influence on entrepreneurial activities, and the choice of entrepreneurial environment plays an important role in college students’ entrepreneurship. College students’ entrepreneurship is carried out in a certain environment, and the quality of the entrepreneurial environment will directly affect the effectiveness of college students’ entrepreneurial activities. Under the background of the development of the Internet economy, college students have more ways to start their own businesses. With the support of big data, the types, methods, and performance evaluation of college students’ entrepreneurship can be evaluated based on the effective application of big data. Big data is an important means of constructing an environment for innovation and entrepreneurship. In order to solve the problems of “information island” and low data utilization in the existing innovation and entrepreneurship information platform in colleges and universities, we use big data technology to break the data island and integrate multichannel, multilevel, and multitype data, so as to build a perfect university. The entrepreneurial environment of graduates is of great significance.

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