Abstract
In the traditional marketing mode of fast-selling products, the sales mode of physical stores is adopted. However, in the background of the current big data era, it is a trend to optimize the promotion form by applying big data technology. Therefore, this paper puts forward the application research of big data in the promotion of fast-selling products. This paper makes an indepth study on big data technology and commodity marketing. It is believed that there is a lot of information hidden behind the information data, and the application of big data technology pays more attention to consumer behavior than before. In this paper, according to the characteristics of fast-selling products promotion activities, combined with big data technology, the effect evaluation model are established, which can better solve the shortcomings of traditional promotion activities which are difficult to evaluate. And according to the actual needs of the promotion of fast-selling products, targeted optimization is carried out. In order to further verify the data analysis ability of big data technology in the promotion of fast selling products, this paper establishes the corresponding investigation experiment. The experimental data show that big data technology can better analyze the actual effect of various promotion tools and promotion strategies, provide technical support for enterprises before and after the promotion of fast-selling products, and facilitate enterprises to adjust strategies and summarize experience. The analysis shows that big data technology has brought a variety of convenience to the promotion activities, which not only broadens the sales channels, but also provides a new basis for the decision-making of enterprises.
Highlights
The rapid development of information technology has created a new way of life for consumers
The results show that the promotion scheme of traditional marketing activities, the activities of marketers fast selling products based on big data technology can are usually carried out continuously in the actual space, so better analyze the user behavior and play a key role in the consumers can really feel the products they experience, decision-making of promotion activities
What kind of promotion do you like to buy products in order: price reduction, gifts, product stacking, and selling point explanation? The analysis shows that different promotion methods and the application effect of promotion tools can be calculated and estimated through big data technology, and businesses can formulate reasonable and effective promotion strategies according to their own needs when promoting
Summary
The rapid development of information technology has created a new way of life for consumers. As a businessman, who can use the power of various technologies, especially the power of data, can win the competition. Big data has gradually developed into an important element of modern production management, and will be the main application field of Chinese enterprises in the market competition [1,2,3]. Big data and Internet technology are developing at the same time. Commercial data needs to become more and more unprecedented; on the other hand, new products and customer service requirements need to be more refined and personalized. Enterprises must carry out various personalized marketing for each specific target consumer group [4,5]
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