Application and research of brand identity design for wedding celebration companies in China

Abstract

Young people are an important force in the development of the new era. From the point of view of consumption, many reports show that the young generation, mainly the post-90s, is the main force of consumption, and that more diversified and personalised consumption patterns are becoming more and more trendy. In terms of cultural heritage, the official media has also expressed the view that young people are the new force in cultural heritage. With the post-90s and post-95s gradually entering the marriageable age, the distinctive brand wedding celebration services will gain more recognition in the market. Combined with the trend analysis and user demand, wedding celebration enterprises should have more accurate brand positioning and corporate image, so as to win the recognition of target consumers. The subject is the visual image of the brand, focusing on the brand image design of wedding celebration companies to suit the individual needs of the new generation of consumers, to find new ideas for its brand image design, in order to achieve brand rejuvenation, so as to create brand awareness and trust. Focus on brand identity, emphasise uniqueness and rejuvenation, and better serve the new generation of consumers. Wedding celebration companies should take the consumer groups as the first priority, keep up with the times, cultural connotations for the credit backing, to convey the brand culture, design a corporate brand image and corporate services in line with the current generation of consumer groups consumer personality. The project analyses the Four Seasons Wedding Celebration brand from multiple angles and levels, and through research and analysis and creative development, and deepens the design, the brand image design is finally completed.