Abstract
Objective. The objective of this research is to analyze the profile of the students of the respondents in the study on financial culture in students of the area of administrative economics of a university in the Northwest of Mexico, as an empirical test a sample of 523 students was taken, through of a quantitative, descriptive investigation with a non-experimental design. Methodology. The type of research was descriptive, because the data shown is described as it was obtained from the respondents. Furthermore, it is non-experimental because the variables under study were not manipulated, they were statistically analyzed according to the answers obtained in the application of the instrument. Contribution. Within the descriptive analysis of the profile of the respondents, it was found that 59.8% of the participants are women and 41.2% are men; and 83.6% are undergraduate students and 16.4% are graduate students.
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