Abstract
With the rapid growth in the field of information and communication technology, the demand for telecommunications and internet services increased over the years. In Sudan, three reputed telecom companies provide these types of services. Although a great competition between these companies in order to attract more new customers and also to keep the existing customers satisfied, many new and existing customers still has some apprehensions over the difficulty on how to choose the best among the service providers in terms of full range of services with affordable cost. This study aims to measure the customer satisfaction from the telecom companies in Sudan. The survey questionnaire designed and distributed electronically to as many customers to find frequent patterns by applying association rule mining techniques. The results of analysis show that Zain Sudan performs better compared to MTN and Sudani telecom companies in terms of various customer-oriented services.
Highlights
The telecommunication in Sudan started in the year 1897 by the colonization as for phone communication
In Sudan, there are three well-known companies such as ZAIN, MTN, SUDANI, and Zain Sudan works in the field of GSM under the license granted by the national telecommunications authority
Since 2006, Sudani is the mobile arm of SudaTel Group (STG) of companies in Sudan, and its coverage is 7.2 million
Summary
The telecommunication in Sudan started in the year 1897 by the colonization as for phone communication. In Sudan, there are three well-known companies such as ZAIN, MTN, SUDANI, and Zain Sudan works in the field of GSM under the license granted by the national telecommunications authority. Each one of these companies Zain, MTN, and Sudani try to improve their services to attract new customers and to keep their existing one satisfied with their services.
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