Abstract
Abstract The year 2023 marked a period of burgeoning opportunities and a return to rationality for the Chinese film industry. Throughout the year, favorable policies continued to guide the comprehensive recovery of the industry. The film market flourished again, and segmented distribution officially commenced, with new directors achieving notable successes. However, the Chinese film industry also faced challenges, such as lukewarm investment enthusiasm, uneven market demand during different periods, a shortage of high-quality films, and the rise in profit share for micro and short dramas. In the future, it will be necessary to adhere to policy-driven, creativity-driven, market-driven, enterprise-driven, and technology-driven strategies to achieve high-quality recovery and sustainable development.
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