Analysis on the Business Model of Content E-commerce

Abstract

With the rise of We Media and the continuous innovation of social e-commerce, content e-commerce has emerged. Nowadays, those who do content are doing e-commerce, while those who do e-commerce are doing content. Content e-commerce refers to e-commerce that uses content as a link to reach people, obtain consumers, and provide consumer advice to guide consumption. There are various forms of content, including text, audio, images, videos, live streaming, and so on. This article analyzes the business model of Content + Social E-commerce based on interpersonal networks and consumer trust by summarizing existing literature and studying existing content e-commerce platforms and their forms. Finally, this article proposes suggestions for increasing platform supervision, innovating content, and improving the platform supply chain to address the current issues about content e-commerce. The article explores how content e-commerce operates and its impact on purchasing behavior, providing certain reference and inspiration for the marketing and development of the content e-commerce industry.