Abstract
Based on the perspective of value creation, this paper focuses on the business model of B2C e-commerce, and tries to figure out how to establish a business model, in order to bring sustainable value creation for businesses and effectively promote the healthy and sustainable development of the businesses of B2C e-commerce. Based on the review of the related researches of business models and e-business models, this paper analyzes components of business model of B2C e-commerce and explores their relationship. The paper then divides e-business model of B2C e-commerce into three sub-models: value proposition, value creation and delivery, value capture, based on which we build the system dynamics model of business model of B2C e-commerce. Lastly, we analyze this model using System Dynamics with qualitative and quantitative research, exploring the value creation process and the dynamic process of this model.
Highlights
B2C e-commerce (Business-to-Consumer) refers to the fact that enterprises sell products and services to individual consumers, which has become the mainstream shopping method in China, and the competition is becoming increasingly fierce
Based on the perspective of value creation, this paper focuses on the business model of B2C e-commerce, and tries to figure out how to establish a business model, in order to bring sustainable value creation for businesses and effectively promote the healthy and sustainable development of the businesses of B2C e-commerce
The paper divides e-business model of B2C e-commerce into three sub-models: value proposition, value creation and delivery, value capture, based on which we build the system dynamics model of business model of B2C e-commerce
Summary
B2C e-commerce (Business-to-Consumer) refers to the fact that enterprises sell products and services to individual consumers, which has become the mainstream shopping method in China, and the competition is becoming increasingly fierce. The current business model research does not focus on the research of its development process and dynamic evolution, leading companies and managers to fail to understand the elements behind the business model and their interrelationships, and fail to understand how to use business models to guide the success of the business [10]. Based on the simulation results, strategies and recommendations are proposed
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