Analysis on operation strategies of book publishing industry based on value chain

Abstract

The book publishing industry has a complete industry chain and value chain of internal operation of the press. Due to the changes of technology, policies, and society, this traditional value change is undergoing a series of transformations. In order to sustain its competitiveness in the new commercial environment, book publishing enterprises have to adopt the operation models and operation strategies which adapt to the changes. On the premise of strengthening the local links of industry value chain, to influence, integrate, and even control the entire industry value chain so that the high-point of profit can be taken up, are the intrinsic requirement for the superior book publishing enterprises to develop the core competency. This is also the orientation of development strategies and key points for the operation of publishing enterprises.