Abstract
Under the background of economic globalization, the concept of “global village” is constantly strengthened, and the links between countries are becoming more and more closely. More and more Chinese enterprises have stepped into the world. After the 2008 financial crisis, there were signs of recession and weakness in the European and American markets, and many Chinese enterprises began to turn their attention to the Southeast Asian market, which had not yet been saturated, and hope to win the competition through geographical advantages and price advantages. China and Vietnam are neighbors, are similar in political systems and cultural, but Chinese enterprises are often failed to develop Vietnam market. How to accurately grasp the characteristics of the Vietnamese market, and how to improve the effectiveness of enterprise market development, based on this, this passage is written for Chinese enterprises to explore similar features of the market to provide reference experience. This article is written through a Hong Kong LED lighting enterprises to develop the Vietnamese market successful experience, and put forward new strategies and new ideas for Chinese enterprises to open up the Vietnamese market.
Highlights
This article is written through a Hong Kong LED lighting enterprises to develop the Vietnamese market successful experience, and put forward new strategies and new ideas for Chinese enterprises to open up the Vietnamese market
It is not difficult to find out how silver rain lighting develops Vietnamese market, for opening up new international markets, it is crucial to make adequate market research and understand the differences between the two countries
Chinese enterprises need to find the best entry point to enter the Vietnamese market, while the success of Neo-Neon lighting in addition to its own correct decision-making, and with the Vietnamese market policy and economic benefits are inseparable
Summary
Since the reform and opening in 1986, Vietnamese level of opening to the outside. Z. It has become one of the most potential developing countries in Southeast Asian countries. In September 2015, China’s bilateral trade with Vietnam totaled $7 billion 704 million, rose 7.49% year on year. Customs statistics show that between January 2015 and December, Vietnam and China’s total trade amounted to 95 billion 976 million dollars, Vietnam has become China’s second largest trading partner in ASEAN [2]. The case study summarizes typical marketing strategies and provides a reference for further China enterprises to enter the Vietnamese market
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