Analysis of the Factors Influencing the Box Office of Domestic Animated Films

Abstract

This paper mainly discusses the influencing factors of domestic animation film box office. In the early days, the domestic animation market was mainly occupied by American animated films. Although development was difficult, domestic animation films have undergone many changes in the 21st century. To help people better understand the development status and market situation of domestic animated films, this experiment aims to study the influencing factors of box office. This experiment takes 5 influencing factors that are easy to quantify as research objects: genre, production method, duration, release schedule and rating. Data on these factors can be found online and processed. Preliminary processed data is then drawn into charts. To be rigorous, this experiment also makes linear regression analysis on some influencing factors to see the relationship between box office and factors. The study finds a moderate correlation between box office and duration, and a weak correlation between rating. 3D animated films generally outperform 2D films at the box office. Animated films that focus on "family" have lower box office receipts than films in other genres. Movies released during the summer and Spring Festival outperform those released during other seasons.