Research on the Application and Development of Production Technology of Computer Animation in the New Media Environment

Abstract

With the continuous development of science and technology, the application of new media is becoming more and more extensive, which brings convenience to the development of all walks of life, and to promote the development of the industry, especially its application in computer animation production technology, to a certain extent, it promotes the rapid development of computer animation technology, which make it realizes a qualitative leap, and broaden its development channels. With the continuous development of new media, its form becomes more simple and convenient, which in a certain sense, the promotion of computer animation production technology continues to innovate, and the form is more novel, the platform is more broad, with the network animation and mobile animation as the representative of new media animation has become a new growth point of China's animation industry. This paper discusses the development of computer animation production technology in China, and analyzes the application of the technology in the new media environment, and points out the development trend of computer animation in the new media environment. It can provide a meaningful reference for the relevant teaching, production personnel and the vast number of animation enthusiasts. The development of computer animation production technology in China From 1960s, China's animation industry has begun to 1980s, its development scale in the growing, and its technical level has been greatly improved. Animation design software continues to introduce new technology, and to promote the development of two-dimensional animation, making it more perfect in image, and its technology is becoming more and more mature. And some new knowledge and technology, after in the process of development and evolution, become a professional technical tools. And some software and hardware developers according to the different needs of the market, to modify software and hardware, to improve, and promote the rapid development of computer animation, into 21th Century, the animation industry is not only growing fast, but also shortens the distance to the public life, animation film industry continues to develop, it results in the continuous improvement of its technology. With the development of science and technology, new media technology, and computer animation technology will both get a great development. As we know, these are 7 domestic animated films that the film box office reached more than 50,000,000 yuan in 2014, as shown in table 1. Compared with 5 in 2013 and only 1 every year in 2010 2012, the domestic animation film box office can be described as a good performance in 2014. Figure 1 is comparison about nearly 5 years of domestic animation film box office. Table 1: box office in 2014 over fifty million domestic animation list (unit: ten thousand yuan) The Title Box Office 《Boonie Bears: To the Rescue》 24700 《Pleasant Goat and Big Big Wolf 6》 8751