Abstract
Accelerated digitization of Ukrainian trade will ensure sustainable development and make the country competitive in the field of digitization worldwide. The purpose of the study is to analyze the current state of the Ukrainian digital trade market by revealing its structure and main elements. The work is devoted to the analysis of the current state of the Ukrainian digital trade market, by revealing the structure and content of the market, studying the insights of sales categories. The study revealed the content of the categories of digital commerce, according to the data it was found that there are five categories. With the help of these categories, the author systematized the structure of the Ukrainian digital trade market in comparison with the highest and lowest indicators in the world. The paper analyzes online shares with the highest and lowest shares. It is appropriate to note that Ukraine illustrates not the lowest indicators among the categories of furniture and appliances and electronics and media, which speaks of the development of digital trade. The author suggested revealing statistical data on the share of pure online players in China, China, Germany, Great Britain and the USA in comparison with Ukraine. The paper analyzes the top 3 payment method providers that offer the top 100 Ukrainian online stores. Analysis of KPI (Key Performance Indicator): activity in social networks was carried out. The analysis of CRI allowed the author to conclude that in order to achieve the goal of the study, it is necessary to conduct an analysis of Ukrainian stores and their belonging to each category by revealing the indicators of the net sales volume in Ukraine and the growth of the TOP-5 Ukrainian stores. The paper calculates the definition of net sales of online stores in Ukraine. With the help of the research, a conclusion was formed regarding the current level of digital development of Ukraine. Ukraine's weakest indicators are related to an unfavorable regulatory framework for digital innovation, a gap in the development of telecommunications infrastructure and the implementation of digital technologies by the government.
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