Analysis of Short Video Production and Dissemination from the Perspective of Mobile Multimedia

Abstract

The expansion of the new media platform has further stimulated the diversified development of content production, with various media permeating each other and products merging with each other, thus broadening the depth of media. With the rapid popularization of the Internet and the wide application of social software, the social environment has become more free and efficient. People use mobile multimedia to realize free communication from space, express their right to speak effectively, and change the way people get information. With the continuous development of network economy, all kinds of short videos have gradually appeared in modern people’s life, adding fun to the people’s lifestyle and enriching the forms of people’s life and entertainment. Only by exploring the construction of short video communication mode can we better reveal the real veil of how short video is popular in the new media era. This paper starts with the phenomenon of mobile short video transmission, studies and analyzes the problems of mobile short video platform, and explores the coping strategies for its development.