Research on the Influencing Factors of Social Behavior under Mobile Short-sighted Frequent Broadcasting

Abstract

As a new form of social media, mobile short video has attracted much attention. However, there is still a lack of research on the influencing factors of mobile short video communication effect. Firstly, this paper introduces the current situation of social behavior development and the future planning of social behavior under mobile short-sighted broadcasting, and then this paper discusses the influencing factors of users' social behavior under mobile short-sighted broadcasting through questionnaire survey and data analysis. The results show that the main factors affecting the short video communication effect are users' sharing behavior, attention behavior, praise behavior and comment behavior, among which sharing behavior contributes the most to the short video communication effect. In the future, the number and scale of mobile short video users will continue to expand, and the influence of users' social behavior on the short video communication effect will be more obvious. Therefore, the platform needs to strengthen the guidance of users' social behavior, improve the communication effect of short videos, let more people share, pay attention to, like and comment, and the content will be more widely spread. In a word, in the end, this paper discusses the influencing factors of social behavior under mobile short-sighted frequent broadcasting, and gives some strategic suggestions and prospects for future development of the platform to guide user behavior. This is of great significance for improving the communication effect of mobile short video, promoting the development of mobile short video industry and promoting user participation.