Abstract
In the context of economic globalization, cultivating students’ cross-cultural marketing ability is becoming more and more important; The implementation of bilingual teaching is an important way to cultivate and enhance this ability. In recent years, the rapid development of cross-border e-commerce and free trade zones has greatly increased the demand for bilingual marketing talents, which has promoted the rapid development of bilingual teaching of marketing specialty. From the perspective of international talent training, there are some problems in bilingual teaching of marketing specialty in Colleges and universities, such as textbook selection, teacher construction, students’ English level, teaching quality, curriculum incentive and so on. Based on the author’s five-year bilingual teaching experience of marketing specialty and the goal of international talent training, the bilingual teaching of marketing specialty can be improved from the following aspects: practicing the international educational concept.
Highlights
With the development of economic globalization, Chinese multinational corporations pay more and more attention to English ability when recruiting personnel
The rapid development of cross-border e-commerce and free trade zones has greatly increased the demand for bilingual marketing talents, which has promoted the rapid development of bilingual teaching of marketing specialty
From the perspective of international talent training, there are some problems in bilingual teaching of marketing specialty in Colleges and universities, such as textbook selection, teacher construction, students’ English level, teaching quality, curriculum incentive and so on
Summary
With the development of economic globalization, Chinese multinational corporations pay more and more attention to English ability when recruiting personnel. If enterprises want to go global, they should reserve international talents. The inevitable requirement of economic globalization (Dai, Jin-Mei, & Economics, 2019). With the continuous increase of international exchanges, it is an indisputable fact that English has become a common language in the world. High quality talents who master relevant professional knowledge and skillfully use English have become an urgent need for the development of various industries. The national government vigorously promotes English teaching, the traditional education model can not successfully www.scholink.org/ojs/index.php/jecs
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