Analysis of microblog public opinion based on big data technology

Abstract

With the advent of new technology era, big data technology has been widely used in the public communication of mainstream media and become an important strategy. With the continuous progress of the times, big data has entered thousands of households. The arrival of the mainstream media in the new era has changed the traditional public opinion environment, and also brought new challenges to the mainstream media how to deal with the sudden public opinion correctly. Sudden public events are easy to cause public opinion, which is easy to spread, ferment, and even lead to the aggravation of social contradictions. In the field of public communication vision, this paper analyzes the characteristics of public communication of new mainstream media, points out that the new mainstream media face the challenge of news release and public opinion guidance in the current major emergencies, focuses on the analysis of the public opinion guidance effect of people’s daily micro blog in the communication process of Changchun long life vaccine event, and expounds the public communication of the current official public opinion field in new media What should be done in broadcasting. Under the influence of public opinion crisis, how the new mainstream media to use the communication strategy to guide the citizens’ network participation scientifically and correctly, and then solve the social contradictions efficiently has become an important topic.