Abstract

The development of e-commerce has brought a lot of convenience to people. People can shop without going out with computers or mobile phones, and the goods are cheaper. With the development of e-commerce, e-commerce has become an important part of people's daily life. And JD.com, Inc, as a leading supply chain based technology and service enterprise, has built its own nationwide fulfillment infrastructure and last-mile delivery network. According to the Fortune Global 500 Companies by revenue in 2021, JD has been the largest retailer in China. At the same time of doing its retailing, with its advantages in customer services and operational efficiency and its strategy of long-term investment in services and logistics industry, JD has established a huge scale advantage and owned a market leading position. This article is focused on the development status and trend analysis of e-commerce in parallel with the market performance of JD.

Highlights

  • Introduction ofJD.com, IncJD.com, Inc is China's second-largest e-commerce company after Alibaba in terms of transaction volume, offering a wide selection of authentic products at competitive prices, with speedy and reliable delivery

  • With the prevalence of B2B, people are beginning to think that the era of B2C is coming, and does this herald that more and more consumers will use the Internet to directly participate in economic activities? B2C business model is that merchants search for suitable consumer groups through the Internet to truly realize customized consumption

  • JD’s CEO Mr Liu Qiangdong designed JD Group’s formula through registered in Cayman Islands. Those are the reasons of why it has been developed in a such speed and successfully listed on Nasdaq and HKEX via VIE structure

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Summary

Industry Analysis

With the rise of JD.com, Fanke, Suning, Tesco, Gome, etc., B2B models have become more and more popular. Almost all media have established B2C platforms, and even Thunder, Tianya, Baidu, etc. B2C business model is that merchants search for suitable consumer groups through the Internet to truly realize customized consumption. It reduces the cost, and shortens the transaction time, which is an ideal consumption model. They can receive feedback from consumers as soon as possible, which is conducive to merchants constantly changing their sales strategies while winning more revenue. The company has built its own nationwide fulfilment infrastructure and last-mile delivery network, staffed by its own employees, which supports both its online direct sales, its online marketplace and omnichannel businesses

Comprehensive Analysis
Competitive Analysis
Strategy Suggestion
Summary & Future Anticipate
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