Abstract
Data is a very valuable asset because it is able to provide accurate, easy and fast information. This study processes coffee shop business data in the city of Padang to determine how customers behave in choosing menus. From the results of data processing. Researchers processed the data using the a priori method. From the results of data processing at a support value of 15%, it is found that the majority of customers still buy menus in units.
Highlights
The fast flow of information due to technological developments affects customer behavior
This study processes coffee shop business data in the city of Padang to determine how customers behave in choosing menus
From the results of data processing at a support value of 15%, it is found that the majority of customers still buy menus in units
Summary
The fast flow of information due to technological developments affects customer behavior. What is happening in any part of the world can be monitored for changes. These changes can be seen in the fields of fashion, culinary and even lifestyle. We can see how the clothes worn by world-class artists, in a short time have become a trend in the country. We can see how a food or beverage menu that is trending abroad, quickly becomes a trend in our country, including lifestyle. We in Indonesia, who usually “hang out” in stalls with traditional drinks, have changed to follow trends that exist in the national and even international scope, namely non-hanging out in cafes
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