Abstract
This research aims to determine the factors that influence coffee shop consumers in Bogor Regency. This research was conducted using quantitative methods. The population is coffee shop consumers in Bogor Regency whose exact number is unknown. The sample in this study was 225 consumers of medicinal coffee shops. The questionnaire presents statements that resp ondents must choose from strongly agree to strongly disagree on a scale of 1-5 points. Hypothesis testing uses Structural Equation Model Wrap PLS. The results of hypothesis testing show that the relationship between variables is related and significant, both directly and through mediation.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Dinasti International Journal of Digital Business Management
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
