Abstract
The existence of the facts of environmental pollution problems undertaken by manufacturing companies as a result of the company's production process are mostly found in Indonesia. This causes a business environment must be able to maintain its business processes so that the company must implement appropriate strategies for the achievement of the company's going concern and sustainable development. Thus the demand for environmentally friendly products should be a concern in the continuous development of the industry.This study was conducted with the aim to describe and analyze the application of environmental management accounting in relation to the effectiveness of corporate innovation, in the shoe industry Catenzo. The research used analytical descriptive method. The results show that companies apply environmental management accounting and have good product innovation and process innovation, but companies apply environmental management accounting more aim for management. The researcher suggests that corrective actions be taken against environmental costs and companies should pay more attention to the application of environmental management accounting.
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