Abstract
The era of big data Internet technology has arrived, and big data has had an important impact on corporate financial management. Enterprises should seize new opportunities, and enterprises should change their financial management methods and improve their financial management levels. The author of this paper puts forward the significance of the big data era to financial management innovation. The author of this paper analyzes and discusses the challenges faced by financial management innovation in the big data era. The author of this paper combines his own study and work practice. measures.
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