Analysis and Investigation on BI Tools Utilization for Enhanced CRM and Marketing in KSA SMEs

Abstract

This paper is to focus on the Adoption are companies embracing BI for small or medium businesses in KSA. Solutions need to be sought so that the available data is secured in terms of privacy, authenticity, and integrity. If they are not adopted means it is a weakness for companies: for instance, fragmentation, sales, IT, even the electronics companies... whatever. BI adoption in SMEs of KSA. The factors influencing BI, nature, the extent of influence, the role of BI in SMEs, and its relative advantages are clearly given. It is found that research studies do not focus on theories like TMA, TPA, and diffusion of innovations to a greater extent. Research scholars must orient themselves and conduct qualitative and quantitative studies in these areas. In KSA, SMEs continue to dominate and influence the country’s economic landscape and it has greater implications on the industrial performance, output, and economic growth of this country. Finally, the executive manager wants to see the report make the right decision (Decision Support System) if you don’t have BI Tools, you don’t have Strategic Planning & duration of 5 years, for example, we want to increase the sales in these nations’ hypothetical. Decision Support System: Helps the strategic companies to be competitive along time and discover weaknesses and strengths points to enhancement by analysis.