Abstract
The research aims to analyze acceptance implementation factorsofEBConnect portal used in PT Asuransi Jiwa Sequis Financial. EB Connect is a web portal to support business activities, particularly sales process. The method used is the Technology Acceptance Model (TAM), which will be inserted to SmartPLS to help the calculation. Analysis based on the users’ survey resulted measurements of each indicators of the TAM model. The study identified insignicant factors within TAM that alters actual use of the system, which are External Variables to Perceived Ease of Use (E), Perceived Ease of Use (E) to Perceived Usefulness (U), Perceived Ease of Use (U) to Attitude Toward Using (A), Attitude Toward Using (A) to Behavioral Intention to Use (BI) and Behavioral Intention to Use (BI) to Actual System Use. Meanwhile, there are insignificant relation which are External Variables to Perceived Usefulness (U), Perceived Usefulness (U) to Behavioral Intention to Use (BI) and Perceived Ease of Use (E) to Attitude Toward Using (A). The study found the problems causing the insignificant relationare due to product sold within the portal does not meet user requirements, lack of user socialization and training to use the portal, and server problems.
Published Version
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