Abstract
Mobile applications development has brought the new opportunities for businesses to market their brands and products through a new channel. Such a channel encourages an increasing number of users engaging in mobile applications. However, the challenge of designing “useful” mobile applications still remains. To date, only few studies have been done on the identification of user experience features on mobile applications design. To this end, this study aims to provide a systematic review of mobile applications analysis and design, exploring main design features from a user experience perspective. Three design dimensions, namely usability, functionality and aesthetic design have been focused on in the study. The results imply that current mobile applications design needs to be further improved to meet users’ experience. The major contribution is to propose a systematic analysis of mobile applications for business managers and designers.
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