Abstract

The development of mobile applications continues to require a high level of awareness among researchers due to their proliferation and widespread use, particularly in the context of the development of mobile applications of higher educational institutions. Their weak understanding and use, though, is empirical. Subsequently, in-depth analyses are needed to understand the reasons behind the poor adoption and growth of mobile applications. The goal of this research was, therefore, to empirically investigate the acceptance of the design of mobile applications with a proposed model built from the Unified Theory of Acceptance and Use of Technology (UTAUT). This study provides critical success on the acceptance of mobile application growth. Researchers have developed a proposed inner hierarchy of performance expectancy, effort expectancy, social network, interface design and functionality for the creation of the 21st century mobile app for learners. Educational theory is based on a scientific process known as a systematic review of the literature. After that, in the 21st century, students in Thailand paid attention to the emerging growth of mobile applications as a result of an additional requirement in line with technological progress for tertiary education in the country. The findings support as a guide for effective decision-making in the design and development of mobile applications. In turn, the findings can be used in the resource allocation phase to ensure the success of the goal and purpose of the mobile application. As a consequence, the mindset of pupils has been shown to play a vital role in leading to the growth of the 21st century mobile application for learners. The outcome of this analysis is expected to improve and update the design of a mobile application that will be useful to the needs of students in the 21st century.

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