Abstract
Agrotourism is another way to develop sustainable tourism in rural areas related toagriculture. Coffee Taji Agrotourism has a lot of potential not only for business/businessbut also can be used as a solution for manyparties such as working as a promotionalmedia for agricultural products, community education facilities, improving the economyof both villages, regions to the national scale as well as opportunities for developingagribusiness products. This study aims to: 1) Identify the factors that influence thedevelopment of Coffee Agrotourism in Taji Village, and 2) analyze the developmentstrategy of Coffee Agrotourism in Taji Village. The method used is a case study (casestudy), namely the research is carried outby looking directly at the field. Data analysiswas carried out by SWOT analysis. The results showed that the coffee agro-tourismdevelopment strategy in Taji Village was an aggressive strategy. Alternative strategiesthat can be done are optimizing the availability of raw materials with superior coffeequality, adding interesting photo spots with natural panorama characteristics, andimproving the quality of coffee education services and tours.
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