Analisis Sentimen terhadap Penyelenggaraan Sea Games 2023 Kamboja pada Twitter Menggunakan Algoritma Naive Bayes

Abstract

Southeast Asian Games or SEA Games is a Southeast Asian sporting event held every 2 years, where the participants are 11 member countries of the Association of Southeast Asian Nation (ASEAN). Cambodia was chosen as the host for the 2023 SEA Games. The implementation of the SEA Games in Cambodia experienced many controversies ranging from the inverted Indonesian flag to leaking lodging rooms for athletes. Social media Twitter became one of the places for netizens to express their opinions about the implementation of the SEA Games in Cambodia. This study aims to determine the level of tendency of positive, negative and neutral opinions through the sentiment analysis process. The sentiment analysis process is carried out using the Naive Bayes method, through five main stages, namely Data Selection, Preprocessing, Transformation, Data Mining, and Evaluation. The data used comes from Twitter users who use the hashtag "SEA Games Cambodia" then obtained data as many as 1595 tweets. The results of this study describe the results of Naive Bayes implementation and performance testing using confusion matrix obtained accuracy 66%, precision 70%, recall 66%, and f1-score 61%. and also obtained the results of the tendency of public opinion sentiment on Twitter with positive results as much as 49%, then negative results as much as 40% and neutral results as much as 11%.