Abstract
Television as a very effective medium in spreading da'wah and the most influential in shaping attitudes and personality broadly, many programs on TVKU Semarang made the author choose the Mutiara Ramadhan program, one of these events is a special program that inspires and educates many people, the event was five speakers competent in their field. In this study, the researcher used content analysis theory, which was used to analyze the video content of Mutiara Ramadhan and took the da'wah messages from the text and compared it using the Qur'an, Hadith, and the opinions of the figures.
 The results of this study are as follows: (1) The message of da'wah in the Mutiara Ramadhan program on TVKU Semarang includes: in the Maesaroh episode there is a message of death, practicing patience. Then in the Iswatun Khasanah episode there is a message, try, be grateful. Siti Maemunah which contains the message of Islam rahmatan lil alamin, Tolerance, Bhineka Tunggal Ika. Umi Nu'ammah there is a message of sidiq, trust, help, Istiqomah. Muta'allimah contained messages about health, magfirah and the night of lailatul qadar, and (2) The da'wah method used in the Mutiara Ramadhan program on TVKU Semarang, researchers found the methods used were the Bil-lisan, Muidzah-Hasanah and Bil wisdom methods.
Highlights
when accessing information related to religion
This phenomenon has an impact on various religious understandings by some sects
there are some of the largest religious organizations
Summary
ABSTRAK Televisi sebagai media yang sangat efektif dalam menyebarkan dakwah dan yang paling berpengaruh dalam membentuk sikap dan kepribadian secara luas, Banyaknya acara di TVKU Semarang membuat penulis memilih acara Mutiara Ramadhan, salah satu alasannya karena acara ini merupakan acara spesial Ramadhan yang inspiratif dan mengedukasi banyak orang, acara tersebut mendatangkan lima narasumber yang kompeten dibidangnya. Dalam penelitian ini peneliti menggunakan teori analisis isi, yang digunakan untuk menganalisis konten video Mutiara Ramadhan dan mengambil pesan-pesan dakwah dari teks tersebut dan di kompare dengan menggunakan Al-Qur’an, Hadist dan pendapat dari para tokoh. Hasil penelitian ini adalah sebagai berikut : (1) Pesan dakwah dalam acara Mutiara Ramadhan di TVKU Semarang meliputi : pada episode Maesaroh terdapat pesan kematian, melatih kesabaran. Muta’allimah terdapat pesan tentang kesehatan, magfirah dan malam lailatul qadar, dan (2) Metode dakwah yang digunakan dalam acara Mutiara Ramadhan di TVKU Semarang, peneliti menemukan metode yang digunakan yaitu metode Bil-lisan, Muidzah-Hasanah dan Bil hikmah. Kata Kunci: TVKU, Analisis isi, Pesan Dakwah, Mutiara Ramadhan
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