Abstract
E-learning is emerging as an important strategy for providing broad and easy access to high quality education. In Indonesia, the concept of e-learning is usually applied in universities to support learning activities and student administration. This study aims to analyze the factors that affect the level of satisfaction by adopting the UTAUT (Unified Theory of Acceptance and Use of Technology) model and seeing the effect of user satisfaction. by intending to continue to use a new technology (e-learning). The UTAUT model was adopted in this study because it has a useful measurement tool for policy makers to assess the likelihood of the successful introduction of new technology. A quantitative research approach with a survey method is used to determine the factors that affect user satisfaction and the intention to use. The quantitative analysis of survey data was carried out using statistical techniques Partial Least Square Structural Equation Modeling (PLS-SEM) and utilizing SmartPLS 3.2.4 software. In this study, two factors were identified that affect user satisfaction, namely effort expectancy. Furthermore, user satisfaction affects intention to use.
 
 Keywords: e-learning, UTAUT, user satisfaction, intention to use, PLS-SEM
Highlights
Pengumpulan Data dan SamplingPengumpulan data dalam penelitian ini dilakukan dengan metode survei yaitu berupa kuesioner online dengan menggunakan Google Forms
Perkembangan dunia teknologi infomasi dan komunikasi (TIK) yang berkembang pesat menyebabkan media elektronik digunakan dalam penyebaran berbagai informasi
This study aims to analyze the factors that affect the level of satisfaction by adopting the UTAUT (Unified Theory of Acceptance and Use of Technology) model and seeing the effect of user satisfaction. by intending to continue to use a new technology
Summary
Pengumpulan data dalam penelitian ini dilakukan dengan metode survei yaitu berupa kuesioner online dengan menggunakan Google Forms. Sampel penelitian diambil berdasarkan teknik purposive sampling. Sampel yang dibutuhkan dalam penelitian ini adalah mahasiswa Universitas Jambi yang menggunakan LMS Universitas Jambi di laman https://elearning.unja.ac.id. Jambi yang aktif menggunakannya di periode Februari-Juni 2020. Kemudian secara manual mengirimkan link Google Forms dikirim ke calon responden melalui pesan langsung di whatsapp group mahasiswa. Pesan ini berisi pengenalan singkat, tujuan penelitian, permintaan pengisian kuisioner dan link ke Google Forms untuk bisa mengakses kuisioner
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