Abstract
Ary Ginanjar who is known as a businessman and also a motivator in one of his writings entitled ESQ: The Secret to Success in Building Emotional and Spiritual Intelligence, mentions a lot about the meaning of piety and its implementation. This research examines the meaning of piety and its implementation according to Ary Ginanjar's view and its relevance to the meaning of piety in the Qur’an. This research uses a qualitative approach with the type of library research. As for the method of data collection obtained by the method of documentation and analyzed using descriptive analysis. The results of the research show that Ary Ginanjar's concept is relevant with the verses of the Qur'an and hadith about the piety. Even though Ary Ginanjar is not a mufassir or a religious education background, he has succeeded in expressing the meaning of piety which is actually the teachings of the Qur'an in a language that is more modern and easier to understand for all people, especially those who are not familiar with Arabic term and religious knowledge, as well as people who want to apply the values of piety in their lives directly according to their abilities.
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