Abstract
This study aims to identify and analyze natural go-food services to increase culinary sales carried out by GO-JEK in Yogyakarta. This study uses a quantitative approach with a sampling technique using probability sampling. The sample in this study is culinary in Yogyakarta which is done with go-food services. Testing of data instruments in this study uses validity, reliability, and classical assumption tests, while data processing uses simple linear regression. The results showed that the go-food service had a significant and significant effect on increasing culinary sales in Yogyakarta.
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