Abstract
The purpose of this study was conducted to determine (1) the development of tourists to the Taman Rimba zoo in Jambi Province (2) to analyze the factors that influence tourist attraction, facilities, accessibility, and service quality on the interest in visiting tourists' return visits. Methods of data collection through observation and distribution of questionnaires to respondents. The data source used is primary data obtained directly from the distribution of questionnaires as many as 157 with 5 question items each. The software used in this research examiner is Statistical Package for The Social Sciences (SPSS). The results of the analysis of this study indicate that simultaneously or together the attractiveness and facilities have a significant or positive effect on the interest in visiting tourists' return visits. Meanwhile, accessibility and service quality has a negative effect on the interest in returning tourists. Partially the average attractiveness, facilities, accessibility, and service quality have a positive or significant effect on the interest in revisiting tourists.
 Keywords: Tourist attraction, Facilities, Accessibility, Service quality, Interest of return tourists.
Highlights
Abstrak Tujuan penelitian ini dilakukan untuk mengetahui (1) Perkembangan wisatawan ke kebun binatang Taman Rimba Provinsi Jambi, (2) Menganalisis faktor - faktor pengaruh daya tarik wisata, fasilitas, aksesibilitas dan kualitas pelayanan terhadap minat kunjungan ulang wisatawan
The results of the analysis of this study indicate that simultaneously or together the attractiveness and facilities have a significant or positive effect on the interest in visiting tourists' return visits
Accessibility and service quality has a negative effect on the interest in returning tourists
Summary
Pariwisata (P) merupakan konsep yang sangat multidimensional layaknya pengertian wisatawan tidak bisa dihindari bahwa beberapa pengertian pariwisata dipakai oleh praktisi dengan tujuan dan prospektif yang berbeda sesuai tujuan yang ingin dicapai. Uji multikolinearitas digunakan untuk menguji apakah dalam model regresi ditemukan ada atau tidaknya korelasi antara variabel bebas. Kriteria pengambilan keputusan dalam uji White, sebagai berikut : Nilai probabilitas X2 hitung < nilai probabilitas kritis α (0.05), maka hipotesis yang menyatakan bahwa tidak ada heteroskedastisitas ditolak. Uji simultan (Uji F) Menurut Sarwoko (2005), uji statistik F pada dasarnya menunjukkan apakah semua variabel bebas yang dimaksudkan dalam model mempunyai pengaruh secara bersama-sama (simultan) terhadap variabel terikat secara signifikan urutan uji tersebut adalah : Menggunakan rumus hipotesis : H0 : bi = 0 Ha : bi ≠ 0. Kesimpulan nya jika F hitung > F tabel maka H0 ditolak, berarti terdapat pengaruh yang signifikan antara variabel x terhadap variabel y, dan sebaliknya apabila F hitung < F tabel maka H0 diterima, artinya tidak terdapat pengaruh yang signifikan terhadap variabel y. Kesimpulan nya jika t hitung > t tabel maka H0 ditolak, berarti terdapat pengaruh yang signifikan antara variabel x terhadap variabel y, dan sebaliknya apabila t hitung < t tabel maka H0 diterima, artinya tidak terdapat pengaruh yang signifikan terhadap variabel x dan y
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