Abstract
Online shopping is the use of internet as means of communication with consumers, the field of e-commerce, e-service quality in online shopping has experienced a rapid growth in the recent years. The empirical study is attempted to focus on the e-service quality of online shopping in Salem city consumers. The major objectives of the research were to know the perception of online buyers about online service quality, to know the factors influencing and identify the problems of online shopping of e-service quality; with the help of structured questionnaire for primary data with sample size of 100 respondents. The statistical tools used for this research study were the following: Percentage Analysis, One-sample t-test, Ranking Analysis and Chi-square test.
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