Abstract
This research was conducted with the aim of knowing how much influence Trust and E-Service Quality have on purchasing decisions at Bukalapak's online shop. This research uses descriptive verification method with a quantitative approach. The analysis used in this research is scale range analysis, path analysis. The test was conducted to test the validity, reliability test, t-test, f-test. Processed with the help of SPSS. Based on the results of the study, it was explained that Trust and online service quality (e-service quality) had a partial and simultaneous effect on purchasing decisions. Keywords: E-commerce, Trust, E-Service Quality, Purchasing Decisions.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
