Abstract
Solar energy and other renewable energy technologies have a great potential to solve long-term electricity and climate problems in India and across the world. This study was aimed to look into the challenges and factors which may influence customers’ buying decision for solar energy for domestic purposes in the state of Telangana. This study is completely based on quantitative methodology where we used questionnaires to collect the data through Google Forms.We gathered some demographic information along with survey data from 130 respondents who were analyzed to find a concluding result. The findings suggest that environmental concern, performance perception, and ease of use play a vital role in customers’ attitude towards solar energy. This study may hopefully be helpful for policymakers and researchers to further explore customers’ purchase behavior and challenges in wide-scale adoption of solar panels for domestic purposes.
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