Abstract
The Internet serves billions of users worldwide, and it is a very important gateway of information and socializing for mankind. The main problem is what kind of events should be best promoted through some specific social media networks websites, as the internet provides us with a very large range of social networks, and which of them must be used intensively or even exclusively in order that the organizer should advertise most efficiently, so the message should get to the target audience, to trigger the wanted response. An empirical study was conducted to see which of the social media networks are more suitable for advertising all sorts of events, as getting the right message through to the target audience can sometimes be challenging, and for sure to make sure that the content of the message has as result the conduct that the organizations wanted, in our case attending and even promoting the event to others.
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