Abstract
Today, the use of corporate social responsibility (CSR) initiatives to influence consumers and differentiate product offerings has become an important aspect of overall corporate strategy. The main purpose of this paper is to understand corporate social responsibility in a supply chain setting. This paper identifies dimensions of the supply chain which are important to be considered for making the whole supply chain socially responsible. Drawing upon insights from available literature on CSR and supply chain, this article reports the major findings of an empirical study. The study reported in this paper highlights the viewpoint of small and medium enterprises with regard to CSR in supply chains.
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