Abstract

As vulnerable consumers, healthy infants have been highly concerned. In order to make a research on risk perception for infants food safety in Bengbu Anhui province, we first conduct a questionnaire on status about parents risk perception levels for infants food safety in kindergartens in Bengbu urban district and its three administrative counties. By making the parents mark the factors when they purchase their infants food through the Likert Scale, we conclude that there are five crucial factors of genetically modified food, expired food, counterfeit food, pesticide residue and food additives. Meanwhile, this research also concerns about the parents demands for the information about food safety and government’s attitude towards supervision efficiency to infant food, some relevant results are arrived at and proposals are contributed as well.

Highlights

  • Food safety means food, non-toxic, harmless, conform to proper nutritive requirements of human health, does not cause any acute, sub-acute or chronic hazards (Wang, 2013)

  • In China, the study of risk perception for food safety is relatively new, with less research achievements, most of which are from a marketing point of view utilizing the principles of economics and psychology to explore the relationship between the influencing factors of risk perception for food safety and the purchasing behavior (Hu and Hua, 2008), while the empirical studies on risk perception for infant food safety is still blank

  • In reference to relevant literature and related expert advice, we conduct a survey about parents risk perception for infants food safety in 12 kindergartens in Bengbu urban district and its three administrative counties through a self-designed questionnaire of “Bengbu risk perception for infant food safety” to conduct a study on parents levels of risk perception for infants food safety, their demands of the information about food safety and their attitude towards government supervision efficiency, some results are arrived at and relevant proposals are contributed

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Summary

INTRODUCTION

Non-toxic, harmless, conform to proper nutritive requirements of human health, does not cause any acute, sub-acute or chronic hazards (Wang, 2013). Research on risk perception of food safety has been included by the risk perception researchers abroad in their extensive researching fields, such as the three risk sources of pesticide subdues, bacterial contamination and fat (Knight and Warland, 2005). In reference to relevant literature and related expert advice, we conduct a survey about parents risk perception for infants food safety in 12 kindergartens in Bengbu urban district and its three administrative counties through a self-designed questionnaire of “Bengbu risk perception for infant food safety” to conduct a study on parents levels of risk perception for infants food safety, their demands of the information about food safety and their attitude towards government supervision efficiency, some results are arrived at and relevant proposals are contributed. Subjects: Sampling 3 kindergartens from Bengbu urban district and its administrative counties of Huaiyuan, Guzhen and Wuhe.

Methods
RESULTS
Result
CONCLUSION AND SUGGESTION

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