Abstract
Air travel plays a vital role in today's life because it makes remote destinations accessible and short getaways possible. Despite its benefits, air transportation contributes heavily to climate change. Behavioral change is seen as a key driver in mitigating the environmental impacts of air travel. One way to encourage behavioral change is to use eco-labels. This study explores how an eco-label could be developed for the airline industry to function as a potential driver for behavioral change. 12 interviews with airline industry experts were conducted and thematically analyzed. Empirical results were then combined with prior research and the following five criteria essential for the development of an airline eco-label were identified: credibility, comparability, clarity, transparency and participation. Out of these five criteria, participation seemed to be the most challenging to realize. Based on these criteria, this paper could be understood as a first step towards the introduction of an industry-wide eco-labelling scheme for the airline industry that could help reduce the environmental impacts of aviation through behavioral change.
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