Chapter 12 - Behavioral research on transport and energy in the context of aviation

Abstract

The aviation industry is criticized as one of the fastest growing industries in emitting greenhouse gases, which accelerates the process of global warming. The current trend of increasing demand for air travel has made it difficult to have a significant effect in the short term with existing policies and regulations as well as technological improvement; therefore, the emissions reduction now is heavily relying on both air travelers’ and airline industries’ behavioral change. Here, an overview of aviation energy-related behavioral research is given, from air travelers, airlines, and aviation logistic perspective, respectively. The air traveler issue involves their attitudes toward flying and climate change, and willingness to pay for carbon offset, which is from individual view, while airlines’ fuel usage and carbon emissions, choice of aircraft size, environmental friendless, and energy efficiency are discussed from macroscopic view. Furthermore, the behavioral models for both air travelers and airlines are summarized. Overall, this chapter introduces a comprehensive review for behavioral research on transport and energy in the context of aviation. Future research direction is provided from practical and methodological aspects.