Abstract
It is presented an interpretive analysis of the film “What Women Want”, based on the methodology of film analysis in sociology proposed by Pierre Sorlin (1982), taking the film as a construction that evokes discourses and signs more or less recognized both in the social context of production and audience. From this, we aim to discuss the construction and reproduction of gender stereotypes, exploring possible relations among consumption, sexuality and images, both of masculine and feminine. Finally, it is done an analysis of double focus on the filmic narrative, discussing the social and cultural elements present within the film and how these express broader issues, intertwining the social construction of reality in the cinematography construction of values, signs and relationships between sexes.
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