Abstract
This study investigates the impact of green accounting and green swan on the business performance of star hotels in Bali. Employing a multiple linear regression analysis on a sample of 137 star hotels acquired through a Slovin sampling technique, the study finds that green accounting has a positive and significant effect on business performance, whereas green swan has no effect. These findings imply that implementing green accounting can enhance the business performance of star hotels in Bali, highlighting the need for hotels to consider adopting green accounting practices. This study contributes to the existing literature by examining the underexplored effects of green accounting and green swan on hotel business performance in Bali, providing empirical evidence for the benefits of green accounting.
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