Abstract
The aim of this study is to examine the impact of TQM practices on the business performance of hotels in Vietnam, considering the role of innovation performance in the current business context. Data were collected from 190 hotels with a rating of three stars or higher in Vietnam in 2022. By using SEM analysis, we have demonstrated that TQM practices have a positive effect on hotels' business performance, and innovation performance plays an intermediary role in the relationship between TQM practices and business performance. Therefore, hotels should not only focus on implementing TQM principles to enhance service quality but also prioritize business, service, and process innovation to improve their results. This study highlights the importance of both TQM practices and innovation performance in achieving success in the hotel industry
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