Abstract
Final year public relations project (FYP) with actual clients is crucial for the students as this project requires complete involvement, transfer of knowledge to application, and gives a glimpse of what awaits us in the industry. As public relations students, we look forward to this exercise as this enhances our constrained view on public relations which is limited to maintaining the client’s brand, reputation, or image, and managing communication as well as crisis, especially for corporate organisations. Little prepared me for what I was about to experience for my FYP.
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