Abstract
The article is devoted to the study of the peculiarities of the implementation of the strategy for the development of an agricultural enterprise. The development and implementation of a strategy for the development of a modern agricultural enterprise is a tool for ensuring long-term development. The peculiarities of agricultural production, the lack of adapted methods for assessing the types of their development lead to the practical application of development strategies only by a small number of enterprises, while the latter prefer situational management, which makes it possible to maintain a market position only in the short- and medium-term perspective. Strategies for the development of a modern agricultural enterprise must take into account the use of resource and system approaches; focus attention on the entrepreneurial aspect, comprehensive coordination of the content, process and context of strategies for the development of agricultural enterprises. The definition of the concept of “enterprise strategy” is considered. The work of the enterprise “Agrotrade-2000” was analyzed, an assessment of external factors and the potential of internal resources, its weaknesses and strengths was carried out, the mission and vectors of development were determined, which serves as a basis for determining the strategic goals and objectives of the agricultural enterprise. The stages of formation of the development strategy of an agrarian enterprise have been studied. When developing strategic decisions, options for developed strategies are evaluated, as well as the most effective strategy is selected. In the case of significant changes in external factors that directly affect the activity of an agricultural enterprise, as well as changes in its internal potential that prevent the implementation of a pre-planned strategy, strategic changes are adjusted at the necessary stages of its implementation. Conclusions were made regarding the further strategic direction of the Agrotrade-2000 enterprise, which, in order to achieve break-even production, involves the application of a stabilization strategy, which includes the introduction and development of a strategic planning system at the enterprise. The practical application of strategic planning aims to ensure the effectiveness of the enterprise’s activities and the formation of its new competitive advantages, which involves the justification of an effective strategy for its development.
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