Advertising of medicines in Ukraine: An ethical and legal view

Abstract

The modern course of Ukraine towards economic and political and legal rapprochement with European states involves the adoption of uniform rules in the field of healthcare. The objective of this article is to examine the ethical and legal aspects of advertising medicines in the context of Ukraine's alignment with European states and the adoption of uniform healthcare rules. The article employs a dialectical method to explore the correlation between ethical and legal components in medicine advertising. By analyzing domestic normative and legislative acts, there was establish methodological features of medicine advertising from the perspectives of ethics and law. The research also considers the broader context of international and national regulation of advertising in the pharmaceutical sector. The analysis of ethical and ethical-legal criteria enshrined in domestic regulations clarifies the general direction of modern state and non-state regulation of medicine advertising in Ukraine. This finding helps to provide a deeper understanding of the principles guiding advertising activities in the pharmaceutical sector. Overall, the article contributes to the ongoing ethical and legal research on advertising regulation in the field of medicine circulation. It provides a foundation for the development of international and national regulations governing medicine advertising, emphasizing the importance of ethical considerations alongside legal frameworks.