Abstract
The authors in the article touches the role of political and legal factors and its impact on the advertising of medicines in Ukraine. The relationship between the advertising of medicinal products and pharmaceutical market functioning are showed. Emphasizes the role of the pharmaceutical market as a stimulating factor in improving the health of the nation. Proved that the pharmaceutical market is a reflection of the socio-economic development. Advertising of medicines considered as an effective tool in dealing with the impact of economic and social problems are reviewed. Particular attention is paid to the problems of providing the population of Ukraine with quality and safety of medicines. Analyses the legal aspects of drug advertising. The list of requirements for the production and control of drugs for the purpose of the European quality standards introduction are detected. Systematizes three areas of assessment of quality, safety and efficacy of medicines. Develops the classification of drug advertising, which depending on the characteristics of the target audience, advertising objectives and characteristics of places consumers' access to medicines.
Highlights
В статті визначено роль політико-правового фактору та його вплив на рекламу лікарських засобів в Україні
Proved that the pharmaceutical market is a reflection of the socio-economic development
Advertising of medicines considered as an effective tool in dealing with the impact of economic and social problems are reviewed
Summary
В статті визначено роль політико-правового фактору та його вплив на рекламу лікарських засобів в Україні. Визначено перелік вимог щодо виробництва і контролю лікарських засобів з метою впровадження системи європейських стандартів якості.
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