Adopting Mission and Vision Statements by Employees: The Case of TAV Airports

Abstract

Mission and vision statements are popular both in the extant literature and the practice for the companies’ strategic management. While many studies have been realized about relationship between vision-mission statements and firm performance, there is very little studies which ask the answer if vision and mission is adopted by employees in an organization. Our study focus on the perspectives of employees about the vision and mission statements of their firms in which they work. Based on a survey of employees in TAV Airports, this paper aimed to explore the employees’ state of awareness, perceptions and attitudes towards the firm's vision and mission statements.