Debunking the Myths of Vision and Mission Statements: A Content Analysis of FT Ranked Top 100 Business Schools

Kamran Ahmed Siddiqui,D Hrušovská,M Raková,M Kmety Barteková,M Trúchliková

doi:10.1051/shsconf/202111503015

Kamran Ahmed Siddiqui, D Hrušovská + Show 3 more

Open Access

https://doi.org/10.1051/shsconf/202111503015

Copy DOI

Abstract

The purpose of this paper is to answer seven famous myths about vision and mission statements by analysing the vision and mission statements of FT Ranked Top 100 Business Schools in the world. First myth states that all business schools have both vision and mission statements. Second myth says both mission and vision statements are equal in length. Third myth states that all nine components must be present in all mission statements. Fourth myth assumes faculty is the hallmark of business school’s mission. Fifth myth states technology is at the centre stage of business school’s mission. Sixth myth assumes research is not part of business school’s mission. Finally, seventh myth says leadership is no more part of business school’s mission. FT ranking for Top 100 Business Schools was selected for this study and business school’s vision and mission statements were collected from their official websites. Content analysis was used as the major data analysis technique. Data analyses using descriptive statistics proved all seven myths wrong.

Highlights

World’s top business schools [1] have similarities and differences in their focuses, roles and functions [2]
This study provides four sets of analyses on mission and vision statement including (1) Word count and Vocabulary density; (2) Frequently used keywords; (3) Major themes in mission statements; (4) Examination of components and characteristics of mission statements
This table suggest that vision statements are shorter in length as compared to corresponding mission statement

Summary

Introduction

World’s top business schools [1] have similarities and differences in their focuses, roles and functions [2]. These differentiations are reflected in their strategic planning especially their crucial elements of strategic planning e.g., vision and mission statements [3][4]. Vision statements normally explains the long-term goals of the university and these statements control and guide the future practices [4]. Mission statements reflect the reason for being an organization. These statements eventually guide the functions of the organization [4]

Objectives

Methods

Results

Conclusion